How to Add Social Media to Your Press Release Strategy

With the explosive growth of social networking sites, small businesses have a great opportunity to gain extra publicity and online exposure by incorporating social media into their corporate press release strategy.
When thinking about a press release strategy for your small business, consider creating a comprehensive plan that includes your web site, online media outlets, and social media sites. For example:
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Marketing Tips


How Can Twitter Help Your Business?
Although Twitter continues to gain acceptance in the business community as a business communication and marketing tool, I’m still amazed at the number of small businesses that don’t see the value of using this micro-blogging service as a marketing tool for business.
Social networking sites like Twitter, Facebook, LinkedIn, and YouTube are typically most effective when they are appropriately integrated with each other and with a company’s existing marketing efforts. But Twitter – even when used as a stand-alone social networking strategy – can be a powerful tool in any small business marketing toolbox.
Some of the benefits of using Twitter in your marketing mix include:
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Building Effective Web Sites


5 Things You Should Know About SEO
The topic of Search Engine Optimization (SEO) can certainly be a complex one, and for many small businesses it seems like talking about SEO is like speaking a completely foreign language – possibly a language from outer space. But there are some key concepts that, while not entirely simple, are vital to understanding the importance of SEO and what it takes to see a web site listed in the top search results.
To help you get a handle on what it takes to improve your web site’s search engine rankings, here are five key concepts that you really should know:
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